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ProWrite, LLC, El Paso, TX, October 2014–Present
Cofounded a technical writing and editing women-owned small business that specializes in providing proofreading, copyediting, research and critical writing, proposal writing, and other business documentation support services within the public, public, academic, and government sectors.
U.S.-Mexico Border Health Commission (BHC)—February 2012–September 2015
—Develop and maintain internal and external communication strategies and mechanisms in support of BHC activities, initiatives, and partner networks comprising federal, state, academic, government, and non-governmental organizations and other stakeholders.
—Ensured all communications items meet information management industry standards and protocols in content, approach, quality, systems training, and instrument implementation and evaluation.
—Identified, developed, and published multimedia communications projects and publications for internal and external use, including fact sheets, technical summaries, annual reports, newsletters, proceedings reports, brochures, flyers, posters, and audio-visual materials.
—Broadcasted weekly E-Border Health bulletins (subscription base 2,100).
—Managed and maintained the BHC U.S. Section website, to include design updates, quality assurance, daily media broadcasts, and other technical information, such as border-area and national event calendars, daily news updates, and featured special event information.
—Served as public affairs liaison providing editorial support related to communications materials, documents, reports, and research materials on border health.
—Provided editorial support for programmatic documentation of BHC activities, including save-the-dates, concept documents, invitation letters, and agendas.
—Facilitated communications teleconferences, as required, with Commission members, intra and interagency partners, and U.S. and México federal offices.
Freelance Copywriter and Editor, El Paso, TX, January 2006–February 2012
Technical consultant responsible for concept development shaped through client consultations, to include drafting and editing newsletters, brochures, flyers, resumes, advertising and website copy, and legal documents; responsible for maintaining monthly newsletter for Geske’s Fire Grill restaurant, as well as website copy for THE GARDEN restaurant and Luka 7 Boutique. Other clients include Championship Bull Riding, Mack Massey Chrysler Jeep Dodge, Sierra Providence Health Center, and Camino Real Regional Mobility Authority, among others.
Lecturer, Department of English,
University of Texas at El Paso, El Paso, TX, August 2002–January 2012
—English 1311 Expository English Composition
—English 1312 Research and Critical Writing (Hybrid – partial online instruction)
—English 2313 Introduction to American Fiction
—Western Cultural Heritage (Humanities) 3303
Conceptualized and fostered interactive teaching environments necessary to stimulate and sharpen student critical thinking and communication skills and to promote effective communication in all educational, social, and professional frameworks.
Instructor responsibilities included the following actions:
—Served as technical writer of all materials indicated for specialized levels of instruction, to include curriculum development, supplemental supports, and visual aids.
—Designed and sustained online course to compliment face-to-face instruction.
Professional responsibilities and achievements included the following positions:
Program Developer/Coordinator for the UTEP First-Year Composition Redesign Program
—Utilized grant funds awarded to the UTEP Composition Program to update previously obsolete curriculum and design.
—Identified innovative and functionally appropriate pedagogical strategies pertinent to the instruction of professional and technical communication, to include research of updated national standards, recent adaptations by accredited university writing programs, national assessment outcomes, and contemporary publications.
—Developed multi-modal curriculum to include written, visual, and verbal communication through a traditional and technologically enhanced assignment base; assignments dependent upon essay, documentary film, and web page construction.
—Supervised Composition faculty, teaching assistants, and assistant instructors to facilitate the adoption of redesigned curriculums and assessment strategies.
—Devised and presented training seminars to lecturers and other teaching staff to foster an awareness and appreciation of multi-modal communication in Composition pedagogy.
—Presented Redesigned Curriculum at the 2010 National College Composition and Communication Convention in Louisville, KY, to visiting American university programs and faculty interested in implementing similar curriculums.
UTEP’s Hybrid Academy Associate
—Commissioned to promote and institute hybrid and online education in conjunction with traditional methods via UTEP’s Composition Program. Adapted and tested course curriculum to facilitate instruction via face-to-face and online components to ensure student comprehension and achievement. Developed Blackboard and Second Life components to promote student exposure to technological applications necessary for effective instruction.
—Devised online course concept by creating a virtual classroom (Blackboard) comprising the adaptation of lecture materials to visual representations of information, including digital lectures, PowerPoint presentations, Wiki discussion boards, classroom blogs, and podcasts.
—Second Life applications included access to student academic achievements, namely the inception of the First-Year Composition Film Festival, which invites international access to one of three islands purchased by the University. Student documentary films are on exhibit and provide a real-world application for their course work in a virtual forum.
Professional Development Coordinator for UTEP’s Composition Program
—Developed faculty workshops designed to augment teacher performance and to ensure the employment of contemporary teaching practices in the classroom.
—Coordinated, supervised, and participated in English Department’s fall orientation for new faculty and teaching assistants; devised seminar topics and developed workshop strategies; arranged for guest speakers from the university and surrounding communities.
Teaching Assistant Mentor for UTEP’s Composition Program
—Supervised teaching assistants through scheduled observations and feedback sessions.
—Facilitated teacher training workshops and instructional opportunities.
—Served as liaison between TAs and program director.
Public Relations Coordinator/Account Executive
Lopez Marketing Group, El Paso, TX, October 2001–May 2002
—Generated, developed, and managed strategic advertising campaigns to meet client specifications and desired outcomes.
—Authored press releases, developed and prepared press packets for local media, and coordinated press conferences to secure media coverage for client interests/events.
—Aided in client product development by coordinating focus groups and compiling data for review; monitored product testing in local areas.
—Served as writer and editor for publications including newsletters, advertisements, brochures and flyers; identified and developed news stories through interviews with clients and community members.
—Served as account executive for McDonald’s Permian Basin Co-Op and acted as promotions coordinator for El Paso/Las Cruces and Permian Basin McDonald’s yearly promotions.
Arts Audience Development Coordinator
City of El Paso Arts Resources Department, El Paso, TX, August–October 2001
Developed advertising strategies for department sponsored programs, events, and productions by organizing media blitzes to promote local department events; authored press releases, coordinated press conferences, and generated photo opportunities; redesigned and edited Arts Resources Arts-In-Education Guide; served as information officer at the 2001Music Under the Stars World Festival; participated in department webpage development; photographed Music Under the Stars performances and incorporated images in department newsletters and postcards; designed postcards featuring local artists exhibited at City Hall gallery; coordinated ribbon cutting ceremony for the Art Windows of El Paso art space at the El Paso International Airport.